Jägermeister is a digestif made with 56 herbs and spices at a strength of 35% alcohol by volume. It is the flagship product of Mast-Jägermeister SE, headquartered in Germany.

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PROJECT ROLE: Responsible for the creation and execution of the creative campaign that was produced nationwide for bars and restaurants across Canada and adapted into the US. The creative campaign was executed through print, video, animation and digital.